WhatsApp is Introducing a Labeling Feature for AI-Generated Images and Videos

WhatsApp is developing a new labeling feature to help users easily and transparently identify images and videos generated or edited by artificial intelligence. First spotted in the Android beta version, this tool allows channel administrators in particular to share AI content with a clear warning.

What's Changing? How Will the Transparency Tool Work?

This newly developed feature provides a practical tagging mechanism for channel administrators on the platform. According to the system detected by WABetaInfo, the process works as follows:

• After sharing AI-powered media content, administrators can long-press the message to access the context menu.
• By using the "Add AI Content Label" option in the menu, an official warning that everyone can see is added to the message bubble.
• The system covers images, videos, and similar media formats generated or digitally altered by AI. Text written using AI is not subject to this requirement.

One of the most striking technical details is the permanence of the label; once an AI label is added to a message, administrators may not be able to remove it afterward.

Industry Implications and the Purpose of Development

This move is essentially a response to the European Union's new transparency requirements for AI-generated content. At a time when digital content pollution and manipulative media are on the rise, platforms adopting such standards aim to enhance user security. The feature, which has started testing via the Android beta, is expected to be rolled out to iOS and general users shortly within the framework of legal obligations.

*This news report was prepared based on data published by Webtekno — Artificial Intelligence.