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SEO & Search
The Language of Leadership for SEO Experts: How to Speak ROI and Market Share Metrics
To secure budgets and support from company management, SEO experts need to move away from technical metrics like rankings and traffic, and instead report using a business-driven financial language such as market share and return on investment (ROI). According to the Ahrefs Blog guide, linking digital marketing successes to commercial outcomes increases corporate buy-in.