Is the Apple Watch Design Changing? What’s Next for New Models and Features?

Apple is preparing to radically revamp the design language and form factor of the Apple Watch family in a bid to boost its competitive edge in the wearable technology market. According to information shared by Bloomberg’s Mark Gurman, the tech giant is planning a strategic transformation for its smartwatch lineup, featuring screenless fitness bands, new display technologies, and AI-driven health capabilities.

New Form Factors and Models on the Drawing Board

Internal evaluations are exploring alternatives that go beyond the standard rectangular design for the Apple Watch series. Key highlights and potential innovations under review include:

• Screenless Trackers and Smart Rings: In response to growing market trends, minimalist, screen-free, smart-band-style wearables are being considered.
• New Display Technologies and Sizes: While work continues on different display technologies and alternative case sizes, the long-rumored circular screen concept has also been put on the table, though it is widely expected to be shelved.
• Expanded Price and Segment Range: Alongside alternatives even more affordable than the Apple Watch SE, new premium variants positioned above the current Ultra and Hermès series are in development.

Industry Implications and Future Strategy

Apple’s move goes beyond mere exterior design, encompassing the devices' software infrastructure as well. The tech giant aims to bolster its next-generation wearable tech with AI integrations and redesign the Health app accordingly. While final product decisions have not yet been finalized, this shift is considered one of Apple's largest strategic steps to safeguard its leadership in the smartwatch market.

*This report is based on data published by Webtekno — Artificial Intelligence.