Kimori Studio Crafts a Fun and Modern Cafe Identity for Matcha Lovers

Kimori Studio has merged traditional Japanese tea culture with a playful and contemporary design language in its new branding project for the matcha-focused cafe concept, Kimori. This comprehensive project builds a consistent, cheerful, and memorable visual world across all of the brand's digital and physical touchpoints.

Design Language and Key Features

At the core of the project lie vibrant green tones and soft geometric forms inspired by the nature of matcha tea. Kimori Studio brought a wide range of elements to life, spanning from packaging design and menus to in-store signage and digital interfaces:

• Original Typography: Modern fonts featuring handmade script details that reinforce the brand’s approachable yet professional stance.
• Vibrant Color Palette: Traditional matcha green balanced with pastel tones and warm accent colors.
• Character-Driven Illustrations: Minimalist and friendly illustration elements that make the customer experience more enjoyable.

Industry Implications

In today's food and beverage sector—where traditional products are increasingly presented through modern and niche concepts—creating a holistic brand identity has become a key to standing out from the competition. The Kimori example demonstrates how businesses focusing on a single product (matcha) can weave a powerful narrative through the right typography, color theory, and packaging design. Such projects directly contribute to organic brand growth by boosting visual sharing across digital channels and social media.

*This news story was compiled based on data published by Abduzeedo.