Social media platform X has announced that it is completely terminating its current creator revenue-sharing program and replacing it with the "Original Content Rewards" system, which targets authentic creators. Set to launch on September 8, this new model aims to reward original content that directly adds value to the platform and eliminate the incentive distortions of the old system.
What Are the Participation Criteria for the New Program?
Creators wishing to join the new reward system will need to clear specific technical thresholds set by X. The fundamental requirements to apply are:
- Subscribing to one of X's Premium subscription tiers.
- Having an account with at least 500 verified followers.
- Accumulating a minimum of 500,000 main feed impressions from verified users over the last 90 days.
Which Content Will Be Rewarded, and What Is Excluded?
The most decisive factor in this new era will be the level of "originality" rather than technical statistics. Original news and analyses, photos and videos captured firsthand by the creator, and uniquely designed graphics will be supported by the system. For posts utilizing third-party materials, a condition of "meaningful and original added value" will be required. Directly copied posts, videos downloaded from other accounts and re-uploaded, and unconverted content will be strictly excluded.
What Is the Timeline for Existing Creators?
New applications for the legacy system have already been suspended. Creators currently in the program will continue to receive payments through the old system until September 7. Applications for the new "Original Content Rewards" program will open on September 8.
Industry Implications and Content Strategies
The shift by social media platforms away from traditional engagement-focused revenue models toward a direct focus on high-quality and original production forces creators to radically change their strategies. This new era, which penalizes copied or low-quality aggregated content, will compel brands and individual creators to invest more in original creativity to maintain their competitive edge on the platform.
Frequently Asked Questions
Will accumulated earnings from the old revenue-sharing program still be claimable after September 7?
According to the company's announced timeline, current creators will continue to receive payments through the old system until September 7, after which the entire system will fully transition to the new model.
Is quoting or sharing someone else's content enough to generate revenue in the new program?
No, posts utilizing third-party materials are required to add meaningful and original value to the content in order to be eligible for monetization.
*This news article was prepared by Webtekno based on data published by Artificial Intelligence.
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