Sony Clarifies Digital Game Ownership: Do the Games You Buy Actually Belong to You?
Sony has clarified in its updated PlayStation terms that ownership of digital games does not belong to users, offering only a limited playing license instead. This move, combined with the company's decision to halt physical disc production in 2028, has sparked heavy criticism and debate among gamers regarding digital archiving and ownership rights.
Why Integrating Customer History Matters for Performance Marketing
Based on Rokt mParticle data, this analysis examines why transaction data alone is insufficient and explores the critical role of customer history in performance marketing. It details how identity scope and derived attributes optimize digital marketing decisions.
Meta’s New Social Media App "Pocket" Offers AI Video Games Instead of Photos
Meta has introduced Pocket, a new social media app where users can create and share their own AI-generated video games instead of sharing photos and videos. This innovative approach elevates the importance of interactive entertainment and AI-powered productivity in social media content.
Why Paid Media Forecasts Miss the Mark and How to Build Realistic Budgets
The main reasons for forecasting variances in paid media campaigns are CPC inflation, conversion volatility, and AI bidding algorithms. Building a realistic forecasting model requires sequentially modeling reach, efficiency, and profitability steps, alongside accounting for the algorithm learning costs incurred during the initial weeks.
iPhone 18 Pro’s A20 Pro Processor to Be 18% Faster but Will Drive Up Costs
The A20 Pro processor expected to be used in Apple's iPhone 18 Pro models will be 18% faster and consume 30% less energy thanks to TSMC's 2nm and GAA technology. However, because this advanced manufacturing process drives up costs, it is estimated that the device's starting price could rise to $1,399.
China’s Popular Video Platform Bilibili Expands into Global Market
Bilibili, known as the "YouTube of China," is expanding into the global market by overhauling its international app and removing ID verification requirements. The platform, which has started hiring in key markets including Turkey, aims for growth with features such as an English-language website and a Gen Z-focused brand marketplace.
Amazon's Autonomous Drone Delivery Mishap: Package Drops Right into Swimming Pool
Amazon's first Prime Air drone delivery to a customer in Texas ended in a tragicomic fashion when the autonomous vehicle mistakenly dropped the package into a swimming pool. While the incident went viral on social media, Amazon remains undeterred in its goal to expand its service network to 500 cities by the end of 2026.
New Ways to Boost Reach and Engagement on Instagram
Instagram has announced new features, including a TV app, AI story effects, and the ability to add music to carousel posts, enabling creators and small businesses to increase their reach without generating extra content. These tools offer brands the opportunity to reach new audiences by diversifying forms of engagement on the platform.
Instagram's New Wordmark Design Divides Users
Instagram has announced a new wordmark design to refresh its brand identity, sparking mixed reactions among users and the design community. While the readability-focused, simple lines of the new typography are being debated, the update has once again brought to light the importance of rebranding efforts on digital platforms.
Historic Moment in Robotics: Humanoid Robot Breaks Usain Bolt’s Speed Record
Robotics company Unitree has announced that its new humanoid robot, "Superman," has broken Usain Bolt's record by reaching a speed of 12.66 meters per second. Developed in just three months, the robot was unveiled ahead of the company's IPO on the STAR Market and drew attention with its ability to perform a 2-meter vertical jump.
How Small Businesses Are Using AI: Striking Findings from the 2026 Report
The 2026 report by Social Media Examiner reveals that daily artificial intelligence usage among small businesses has surged from one-third to nearly three-quarters. The research shows that AI has become a fundamental operational transformer rather than a temporary trend for small-scale marketers.
Viral Handmade Spider-Man Poster Sparks Demand for Authenticity in Cinema Marketing
The viral success of a handmade Spider-Man poster shared by a cinema has highlighted the demand for original and sincere art in film marketing over standard digital designs. This event proves that audiences, growing tired of perfection in the digital world, show greater interest in content that features manual labor and humor.
Google Imposes a 1,000-Account Limit for Merchant Center Agency Accounts
Google has updated the official documentation for Merchant Center for Agencies, setting the maximum number of client accounts that can be linked to a single agency account at 1,000. This development provides large-scale digital marketing agencies with clearer operational planning capabilities when managing their client portfolios.
How to Choose the Right Laptop in the Age of AI: A Next-Gen Computer Guide
AI tools and heavy multitasking have made criteria such as 16 GB of RAM, NVMe SSDs, and 16:10 displays—alongside the processor—essential when choosing a laptop. When making a future-proof computer investment, the AI PC concept and hardware components must be evaluated as a cohesive whole.
A Guide to Coping with Declining Web Traffic in the Age of AI
In the face of declining web traffic driven by the rise of AI search engines, businesses must move away from traditional SEO tactics and pivot toward original content and alternative marketing channels. This article discusses the strategic steps that must be taken to protect your digital presence in the age of AI.
LinkedIn Cracks Down on Low-Quality AI-Generated Content
With an algorithm update implemented on May 20, 2026, LinkedIn has started restricting the reach of low-quality, unoriginal AI content to broader audiences. By narrowing access rather than completely deleting posts, the platform aims to protect content quality and user experience, while AI-backed posts featuring genuine expertise will continue to enjoy a competitive advantage.
Apple Merges iCloud+ and AI Features: New Usage Limits on the Horizon
With iOS 27, Apple has integrated iCloud+ subscriptions with Apple Intelligence access, tying cloud storage plans to AI usage limits. Driven by high server costs, this new system restricts usage quotas for features like smart home camera summaries and image generation based on the user's subscription tier.
The Power of Precise Numbers in Marketing: How to Make Claims 42.9% More Believable
Using precise and specific numbers instead of round figures in marketing communication increases consumer belief in claims by 42.9%. Supported by scientific research, this tactic strengthens trust in brands by breaking people's automatic tendency to reject offers.
Best Social Media Analytics Tools and Selection Guide for 2026
This article explores the definition of social media analytics tools, the four core types of performance measurement, and the strategic criteria to consider when choosing the right tool. The content provides essential tips to help brands move away from intuitive approaches and make data-driven decisions.
Social Media Legend MySpace is Making a Comeback: Statement from Rights-Holding Brothers
Former social media giant MySpace is preparing to return, following statements from rights-holding Vanderhook brothers. Despite past losses of $150 million, the determined team is waiting for the right moment to compete in the modern social media market.
X Overhauls Creator Revenue Share: "Original Content Rewards" Announced
X has announced it will terminate its current creator revenue-sharing system and launch the "Original Content Rewards" program on September 8. Under the new system, copy-paste content will be replaced by strict technical criteria that reward original news, analysis, visual media, and value-added posts.
Valve's Logistics Partner Hacked: Data of Steam Machine and Controller Buyers Leaked
As a result of a cyberattack on Valve's logistics partner, CEVA Logistics, the shipping and contact information of users who ordered the Steam Machine and Steam Controller in Europe was leaked. While it was stated that users' financial data and Steam accounts are safe, warnings were issued against potential scam attempts due to the leaked email addresses and phone numbers.
The Era of Painless Tattoos Begins: CipherX Announces "Microdot Tattoo" Technology
Developed by CipherX, Microdot Tattoo technology makes small-scale tattoos nearly completely painless through the use of specialized microneedle patches and dissolving pigments. Inspired by a fear of needles and resulting from approximately six years of work, this innovative system is first meeting users at the flagship store in London.
Meta Unveils New AI Coding Agent: Muse Code
Meta has announced Muse Code, a new AI coding agent that manages software engineering processes from end to end. Operating through the terminal and notable for its parallel sub-agent architecture, the tool can safely execute multiple tasks simultaneously while preventing code conflicts in large projects.